Why Start a Pay-Per-Click (PPC) Campaign?
- It's fast--your campaign could be set up and ads can appear in as little as 15 minutes.
- It's affordable--start most campaigns with as little as $5 and pay as little as $.10 per click.
- It's measurable--you can measure how many users click on your ad and are referred to your website. You can see what the click-through rate is and even measure return on investment.
- It's effective--you only pay when someone views your ad.
- It allows you to experiment--you can compare and contrast the success of different ad copy and landing pages and thus present only the most effective ads.
- It's targeted--you can control which demographics view your ads and even the time of day when your ads appear.
