Optimizing Your Real Estate Pay Per Click Campaign
Here are some important tips to follow as you are setting up your search engine advertising campaigns using the Real Estate Keyword Tool:
- Your ad headlines should contain one of your primary keywords
- Your ad description should contain a variation of the primary keyword used in the headline
- It is often wise to use your city and state abbreviation in the headline because the name of your target city might be the same as a city found in another state.
- Use a related keyword-rich domain. As a bonus, when purchasing a domain at GoDaddy, you may redeem free Google AdWords and Microsoft AdCenter credits.
- Use the keyword in the headline and description on the landing page of the ad. Making the ad relevant to the landing page will improve your ad quality score and increase the likelihood that a user will stay on your website.
- Don't use more than 2,000 keywords in any one group (Google's maximum allow for one ad).
- Create logical groups among to keyword results to improve your ad quality score.
We will periodically be offering additional advice and tips at our blog, so please check that out regularly.